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Burst pipe, nine at night. They ask AI who to call. Does it say your name?

Three of the six questions we put to the AI engines for a plumber are urgent: the blocked drain, the burst pipe and who can help fast. ChatGPT, Gemini, Google's AI Overviews, Claude and Perplexity answer each one with two or three plumbers, and an urgent customer rings the first name they trust. Wombid's free audit shows whether one of those names is yours. Then we get to work on the signals that decide it.

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Updated 17 August 2026
Australian data · plumbers

One extra named job this month is $320.

Australian research puts a typical call-out at $320. Starter is $129 a month.

$320
one extra named job · this month
Named job typical call-out
$320
Starter this month
$129

The shortlist is two or three names. Get on it.

Run the free plumber audit
01The six questions

Your plumbing business is judged on six questions.

Every Wombid audit puts the same six questions a real customer would ask to all five AI engines, live, with your trade and your area swapped in. For a plumber in Penrith they read:

Asked live toChatGPTGeminiGoogle AI OverviewsClaudePerplexity
  1. Who is the best plumber in Penrith?
  2. Can you recommend a reliable plumber near Penrith?
  3. I need a plumber for a blocked drain in Penrith. Who should I call?
  4. Which plumber in Penrith has the best reviews?
  5. Emergency plumber in Penrith, who can help fast?
  6. Affordable plumber for a burst pipe around Penrith?

Three of the six are urgent: the drain, the emergency and the burst pipe. No other trade Wombid audits carries that weighting. If your profile and website do not say “blocked drains”, “burst pipes” and your real after-hours position in plain words, half your questions have nothing of yours to quote.

13.6 millionAustralians now use AI tools in an average four weeks
58%of everyone 14 and over

And when they ask who to call, the answer names a business, not a page of links.

02Two ways plumbers lose work

One you never see. The other is already in your books.

Get found

“The plumber two suburbs over is booked solid. I do better work.”

When the water is coming through the ceiling, nobody reads ten websites. They ask, and AI names the plumbers whose public signals are clearest: recent Google reviews naming the suburb and the job, a profile that says blocked drains, burst pipes and hot water systems by name, an after-hours line stated exactly, and the same details everywhere.

  • Wombid measures what all five engines say about your business, shows you who is being named instead, then works those signals month after month.
  • What you get is every signal working in your favour, and proof of what changed, from $129 a month after the free audit.
Win work

“I put their hot water system in years ago. They will not remember my name.”

Plumbing is the trade where past customers come due again: hot water systems age out, the drain that blocked once blocks again, and the bathroom quote that went quiet is still worth money.

  • The one-off $149 Win-Back Campaign goes through your own ServiceM8, finds up to 100 past customers, services falling due and quotes that never went ahead, and sends each one a personal text in your name from a number they can reply to.
  • You approve every message before anything sends, replies land on your phone, and opt-outs are handled automatically.
  • One payment, no subscription. We only ever work your own records: no bought lists, no strangers, and we never sell leads.

Reviews are where the two sides meet.

The review engine inside Growth texts your customer one honest Google review request right after you mark the job done, while the drain runs clear and you are still the hero. That is a Win work action, and the dated public review it earns is one of the signals the AI engines and Google Maps read when they decide which plumber to name.

03What it costs

Start free. Every price is the full price.

Agencies charge $5,000+ a month and bill whether anything changes or not. Every Wombid price is public, month to month, and the proof starts free.

The old agency way

  • $5,000+ a month, billed whether anything changes or not
  • Lock-in contracts and reports you need a translator for
  • You take their word for what got done

The Wombid way

  • From $129 a month, every price public
  • Month to month, cancel anytime
  • Every report quotes the engines' own words. You never take ours.

Free Audit

$0
One-off
  • All five AI engines plus your Google Maps positions
  • Checked live for your suburb
  • Score, competitors, what they said
  • A shareable page, emailed
Run my free audit
Free. No card, no login.

Starter

$129/mo
Checked every month
  • Your visibility re-checked monthly
  • A Fix Pack of ready-to-paste content aimed at the exact plumber questions you are missing, drains and emergencies included
  • Your AI business card so engines can read who you are
  • llms.txt so AI crawlers can read your site
See Starter
Month to month. Cancel anytime.
Recommended

Growth

$399/mo
Checked every week
  • Everything in Starter, weekly
  • The review engine texting your customers after every job
  • Your Google Business Profile checked in Google Maps every week with your position tracked
  • A bigger pack with an AI-ready article, who AI named instead of you, and the pages Google's AI Overview used
See Growth
Month to month. Cancel anytime.

Marketing Pro

$899/mo
A report every week. Hands-on work every month.
  • Everything in Growth every week
  • We do the hands-on work every month: changes made on your website for you
  • A new service or suburb page written and published
  • Four Google Business posts
  • A report on exactly what we did
See Marketing Pro
Agencies charge $5,000+ for this.
One-off. No plan needed.

Win-Back Campaign

Your quiet quotes, due services and past customers, texted personally in your name from your own ServiceM8 records. You approve every message.

Prices in AUD, GST included. Monthly plans are month to month, cancel anytime. The Win-Back Campaign is one payment and does not start a subscription. Either side can come first.

Want the full playbook before you spend a dollar? Read AI marketing for plumbers: the six questions, why urgency changes what a plumber publishes, and the jobs worth naming.
04Straight answers

What plumbers ask us.

Why do emergencies decide a plumber's AI visibility?
Because three of your six audit questions are urgent: the blocked drain, the burst pipe and the who-can-help-fast question. An urgent customer takes the first trustworthy name the answer gives and rings it. If your profile and website do not say blocked drains, burst pipes and your real after-hours position in plain words, those answers have nothing of yours to quote.
How do I find out if AI recommends my plumbing business?
Run Wombid's free AI Visibility Audit. It puts the six questions a customer would ask about a plumber in your suburb to all five AI engines live, scores your visibility 0 to 100, names the competitors being recommended instead, and emails you the report with your number one fix. No card, no login.
Do I need a plan to run the Win-Back Campaign?
No. It is a one-off $149 purchase, GST included, and it stands on its own. You do not need Starter, Growth or Marketing Pro. It works with your ServiceM8, you approve every message before anything sends, and buying one does not start a subscription.
Can Wombid guarantee ChatGPT will recommend my plumbing business?
No. Wombid measures what ChatGPT, Gemini, Google's AI Overviews, Claude and Perplexity say about your business, works the signals that influence who they name, and shows you what changed in their own words.
Australia's premier AI visibility operator for tradies

Find out what AI tells customers about plumbers in your area.

The proof costs nothing. Four details, and the report lands in your inbox: your score, the names that sat above you, a shareable page, and your number one fix.

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